Often times we hear “Just run them through the system! We have the system in place!” being shouted from the leaders in our companies. But if these “systems” really worked then why do so many people fail? Here is the reason why…
Those systems preached about by network marketing leaders are only 1 part of a successful system. But in order for them to work they require something else. They require an endless amount of prospects to be funneled through that system. Otherwise they are completely worthless.
The system above can be known as the “back end” of your marketing funnel. That is the part of your marketing funnel that will either spit out new prospects as distributors, customers, or neither. But if that’s all you have…you are completely missing the boat.
You need a “front end” of your marketing funnel. This is the part of your business that captures people to bring through the back end of your marketing funnel. In traditional methods…your MOUTH is the front end of your marketing funnel. If you aren’t talking to people, no one is going to come through your funnel.
But as we all know…most people don’t succeed using just their mouth as the front end of their marketing funnel. A much more intelligent way to do network marketing is to apply sound business principles to generate leads to bring through that marketing funnel on a consistent basis.
Now that is a “system” that is really preparing you for network marketing success. In my organization, I have started to master the art of Internet Marketing to bring TONS of highly interested prospects through my marketing funnel all the time. And since I have started less then 6 months ago, my group has grown into 4 different countries and across the United States.
When you build a system that has a powerful front end marketing component to bring people through your back end marketing funnel…you have created a license to manufacture new distributors for your network marketing organization.