Online Pull and Push Marketing - The Smart Alec Way For Affiliate Program Promotion

Most people when they signed up with an affiliate program faces the challenge of generating enough traffic to their web site. That is why it is imperative that they choose the right marketing campaign. There are two kinds of marketing approach normally used by internet marketers, the "push" and "pull" strategy. This article will highlight the differences between these two strategies.

In push-marketing strategy, you as the affiliate push your product or service to a targeted market whether they may or may not aware of it. The different forms of advertising in push-marketing are cold calling, buying banner or text ads on high traffic web sites, Pay Per Click (PPC) advertising and email marketing. In this method of promotion, you highlight the features and benefits of your product in your advertisement and seek a direct feedback from the targeted market. The result from push-marketing can be measured is a short time frame.

In pull-marketing, you are actively building a visible brand. The brand may be yourself or your web site. This is done to make the web visitors to actively seek you out because they believe what you offer will solve their problems. The method usually used for pull-marketing are online interviews, large speaking engagements, forum discussion, word of mouth marketing and magazine reviews. The results for pull-marketing will take a longer time frame to measure its effectiveness.

Both form of marketing approach has its own advantages and disadvantages. Push-marketing are often used for short term promotional activities such as during a specific festive season where the demand will be high temporary. Where else, pull-marketing focus on the perceived value of your brand and also the level of trust.

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