Friday, September 19, 2008

Using Article Marketing to Drive High Quality Traffic to Your Web Site

I have used article marketing nearly exclusively to create high quality, responsive traffic to my web sites. Article marketing is one of my favorite forms of traffic generation.

The process with Article Marketing is, you're going to write an article that's related to something on your website. Particularly something that a buyer of your product on your website might be interested in reading. You're going to put a link to your website, preferably to a squeeze-page, or a name squeeze-page, or a landing page, whatever you call it, where you give somebody the opportunity to opt in to your Opt-In email list. And the third thing that you do with Article Marketing is you submit those articles to the various online article directories. And that's my number one recommended strategy to get maximum traffic to your website. Now, I will say this, the traffic, the sheer numbers of traffic that you generate through article marketing is not going to be the same that you get through pay per click advertising or some other cheap traffic source. However, the responsiveness and quality of the traffic that you get may be a hundred times or a thousand times better. So I would trade one visitor, one unique visitor in Article Marketing for one-hundred pay-per-clicks. Or a thousand, or two-thousand of some type of classified advertising. That's how strongly I believe in the responsiveness of Article Marketing.

Article marketing has been the backbone of my traffic generation efforts for the last 9 months.