20 Free Marketing Ideas

Marketing could make or break a small business. Successful marketing is one of the most important things you can do to ensure the success of your small business. Here are 20 free marketing ideas:


If your marketing offends someone it will probably be a success
Get someone to tell a friend. Hopeful someone will tell another friend and it will become viral
Collect email addresses from prospects so that you can build a relationship (with permission, of course)
Everybody makes marketing mistakes, learn from yours
Give a sample away for free.
Perform an outrageous publicity stunt
In some instances it is better to co-operate with a competitor rather than compete
Create a company blog
Ask clients for written testimonials
Study the marketing techniques of your competitors. Do what works for them
Be seen as an expert in your field by writing Ezine articles
Write a press release and submit it to newspapers and magazines
Differentiate your product. Just know that your product also must be good. A different product that sucks is useless
Give something of value away for free via a contest
Put your logo and website URL on everything
Learn from the pros – read Seth Godin’s marketing blog, read the Guerrilla Marketing series of books
Don't just make a promise in your marketing message. Deliver on your promise or you will be seen as a liar
Sponsor a popular local event
Use the new media
Follow your gut instincts