Article Marketing – How to Do It

Article marketing is one of the greatest areas of untapped marketing potential online, in my humble opinion. I think that the reason article marketing is still so under-penetrated as a method of marketing is because people are generally lazy.

I made the comment the other day that I think that there are only 100 internet marketers online today who are making a fulltime income online with article marketing. Imagine that – can you think of another area online that has the same potential for growth? Everybody and their uncle is involved in just about every other area of marketing – except article marketing. Why? I think it is because it is hard work, and cannot really be automated.

So how do I do article marketing:

1) I choose to niche topics to write about.

2) I write articles using the following basic formula:

a) Write out a keyword – optimized title.

b) Write 3 main points that support my title

c) Write an introductory paragraph that introduces my 3 main points

d) Write a concluding paragraph that encourages readers to apply the main points.

3) I add in a few backlinks to my web site. I prefer text anchor links, as it is believed they give you more weight with the search engines.

4) I send my articles to the top 5-10 article directories online, judging by their traffic level.

5) About once per month, I send one of my articles to an entire list of about 50 article directories.

That is about it- now I have traffic, I just have to monetize it!