Global Marketing

Internet marketing is the use of the Internet to advertise and sell goods and services. Internet Marketing includes pay per click advertising, banner ads, e-mail marketing, affiliate marketing, interactive advertising, search engine marketing (including search engine optimization), blog marketing, article marketing, and blogging.

Internet marketing is a component of electronic commerce. Internet marketing can include information management, public relations, customer service, and sales. Electronic commerce and Internet marketing have become popular as Internet access is becoming more widely available and used. Well over one third of consumers who have Internet access in their homes report using the Internet to make purchases.

A solid Internet marketing plan will include everything from your ad to your thank you and follow-up letters. Each process in your plan must perform a specific task.

1. Your short-term marketing strategies will drive traffic to your web site in intervals. Each time you place an ad, your traffic will increase. After a few days, your traffic will drop off.

2. Your long-term marketing strategies will drive a steady stream of traffic to your web site. Your traffic will continue to increase over time.

3. Your ad must draw your potential customer's attention and create curiosity. It must lead them to click through to your web site.

4. Your web site will then take over and provide further information, while leading your potential customer to your order page.

5. Your order page will be packed with all of the benefits your product has to offer and call for action.

6. Your marketing plan will continue to be implemented by closing the sale with a thank you letter.

7. Your final step will be to send follow-up messages in the future to provide good customer service and introduce new products.

A marketing plan is an absolute must. If you have no direction, you'll travel in circles and ultimately never reach your goals. Plan your work then work your plan. You may be pleasantly surprised with the outcome.