What Essential Marketing Models Are Within Your Strategic Plan?

An executable strategic plan contains a marketing plan that is directly aligned to the sales plan. This essential marketing plan should be based upon proven marketing models.

Marketing experts make lots of money giving advice to businesses because people must know about you and your products or services. My belief as a business coach is to keep it simple. There are three basic models that are easily learned and even easier to implement.

AIDA is the first basic marketing model and is defined as:


Attract the attention of your suspects and more importantly your prospects
Interest your intended target market
Desire for your products or services
Action from contacting you or even better buying your products or services

The second marketing model is the 4 or 5 P's:


Product or the What must be included within the marketing
Price or Why must be competitive or value added
Place or Where must be determined for the greatest exposure
Promotion or How is this most effective
Performance of the marketing must be measured

The final simple and essential marketing model is the 2 or 3 Q's:


Quality of your products and services
Quantity of your marketing messages
Qualify your message through use of testimonials

Additionally, by Googling marketing or marketing experts, there is an incredible wealth of information from which to hone your marketing plan or to determine which marketing model best suits your business. Regardless of your business, recognizing the essential marketing strategies that will catapult your business through increased sales is critical if you want to outlast by outperforming your competition.