Ten Confessed Marketing Sins From Clients To Your Strategic Thinking Business Coach

Business coaches need to be excellent listeners and hearers. During business coaching sessions, considerable time is spent with the coach asking questions and then listening to responses from those people being coached. And what business coaches hear many times are client confessions of what they have not been doing or what they have not been doing very well.

Marketing is a major topic of business coaching sessions. And the discussions definitely include confessions of what clients are not dong or dong wrong in their marketing efforts. Reflecting on what confessions I have heard over many years of business coaching, here are ten of the top confessed marketing sins from clients to Your Strategic Thinking Business Coach.

1. Not consistently following-up.

2. Not using strategic thinking to develop strategic marketing plans.

3. Not understanding and not appreciating the lifetime value of clients.

4. Not developing and promoting a USP (Unique Selling Proposition) that defines what truly differentiates you and your company from your competition.

5. Not developing an IMC (Integrated Marketing Communications) Plan.

6. Not asking for referrals.

7. Not asking for testimonials.

8. Not forming strategic alliances for marketing purposes.

9. Not developing and implementing a client relationship management system.

10. Not evaluating the effectiveness of your marketing efforts.

After reading and reviewing the above, are you a marketing sinner? Are you and your business committing these marketing sins? If you answered YES, then it is time to confess and rethink and re-prioritize your marketing plan.